CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations


“If there’s anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That’s our philosophy,” said CloudCraze EVP Andrew Witherspoon. “What is the purpose of CRM and marketing? It’s to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform. Most other architectures can do all that on one platform, but then they’re sending you off to another platform to take an order.”

The original article can be found here: http://www.ecommercetimes.com/story/84452.html?rss=1

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Apple didn't just fix its dongle hell problem with a miraculous new connector

It takes a lot of courage to make changes that customers may like, and Apple is one prime example of that.

The original article can be found here: http://www.foxnews.com/tech/2017/02/07/apple-didnt-just-fix-its-dongle-hell-problem-with-miraculous-new-connector.html

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Why Companies Botch Customer Care


Do your customers come first? Companies spend a fortune to win and keep their customers. They advertise and market their products and services like crazy. Because of that cost, you would think every company would want to keep its customers happy. It’s more cost-effective to keep an existing customer than to win a new one. If that’s the case, why do some companies screw up customer care so badly? Customer care is the glue that keeps customers connected to the company. Customer care is one of the important building blocks that let companies grow.

The original article can be found here: http://www.ecommercetimes.com/story/84240.html?rss=1

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Nvidia offering ‘PC Gaming Revival’ kits to make old hardware fresh again

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Nvidia is offering a new “PC Revival Kit” bundle to customers in Latin America. If it catches on, will we see similar products selling in the US?

The post Nvidia offering ‘PC Gaming Revival’ kits to make old hardware fresh again appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/gaming/241465-nvidia-offering-pc-gaming-revival-kits-make-old-hardware-fresh?source=Computing

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AWS Gives Customers On-Premises Linux Option


Amazon Web Services recently expanded its menu of cloud services to give customers the option of using the Amazon Linux AMI on premises. Customers can use the Amazon Container Image on premises for the purpose of developing and testing workloads, AWS Chief Evangelist Jeff Barr explained.
The AMI provides a stable, secure and high-performance environment for applications running on the Amazon Elastic Compute Cloud, he said. “It is built from the same source code and packages as the AMI and will give you a smooth path to container adoption.”

The original article can be found here: http://www.ecommercetimes.com/story/84072.html?rss=1

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How Easy Is It to Burn Through a 1TB Data Cap?

We’ve already written about Comcast’s push to saddle more of its customers with a broadband data caps—limits on the amount of data they can use each month without incurring additional charges.

The original article can be found here: http://www.foxnews.com/tech/2016/10/19/how-easy-is-it-to-burn-through-1tb-data-cap.html

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HP backtracks on third-party ink cartridges, reserves right to lock them out it in the future

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HP has promised to revert its firmware lockout that prevents customers from using third-party ink cartridges — but refuses to say it won’t put that lock back at a future time.

The original article can be found here: http://www.extremetech.com/computing/236476-hp-will-restore-third-party-ink-cartridge-compatibility-for-now-reserves-right-to-revoke-it-in-the-future?source=Computing

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Pegasystems CTO Don Schuerman: Trust the Technology


Most customers aren’t eager to look under the hood to examine the processes underlying their experiences, suggested Don Schuerman, CTO of Pegasystems. “The contemporary customer doesn’t really care about CRM. They care about the experience they have, and in most cases they know little or nothing about the fact that there’s a technology behind the scenes called CRM. What customers expect is an experience that is first and foremost personalized. It reflects an understanding of them as an individual, and it’s tailored to their unique needs.”

The original article can be found here: http://www.ecommercetimes.com/story/83828.html?rss=1

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The 4 Fundamental Attributes of Customer Loyalty, Part 4


If you want to succeed at engaging customers, or anyone else for that matter, it helps to have a model of what success looks like. This idea isn’t new. Elite athletes train themselves to see a perfect race in their mind’s eye, or to imagine the arc of a ball to its flawless conclusion. Scientists model physical and chemical reactions that occur at a scale too small to view directly. Business people use spreadsheets to specify business plans and they are really no more — and no less — than models for how a business operates and makes money.

The original article can be found here: http://www.ecommercetimes.com/story/83794.html?rss=1

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Microsoft, Sony, and other companies still use illegal warranty-void-if-removed stickers

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Microsoft, Sony, and many other manufacturers slap on these stickers to prevent customers from servicing their own hardware. The practice is flatly illegal according to the FTC and US law — but that hasn’t stopped anyone.

The original article can be found here: http://www.extremetech.com/gaming/233120-microsoft-sony-and-other-manufacturers-still-use-illegal-warranty-void-if-removed-stickers

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The 4 Fundamental Attributes of Customer Loyalty, Part 3


Dealing with customers in context can equate with personalization, as many define it. Also, it can refer to enabling customers to jump out of a largely automated customer-facing process to deal with a company representative. Additionally, it can mean getting down in the weeds of some hyper-specific aspect of a customer’s issue. A lot depends on what the vendor and customer are trying to accomplish. In a setting where the customer is spending a good deal of money, there is an expectation that the vendor will have details on a lot of specifics.

The original article can be found here: http://www.ecommercetimes.com/story/83752.html?rss=1

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