Winning Tactics for Marketing in the Micro-Moment


Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.” Many other companies are following suit. “You have to make that conversion happen right on the spot once customers have looked at your website or mobile app,” said Bret Bonnet, president of Quality Logo Products.

The original article can be found here: http://www.ecommercetimes.com/story/85053.html?rss=1

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CryptoKitties, a game about digital cats, is bringing cryptocurrencies to the mainstream

A flood of demand in buying and selling digital cats brought cryptocurrency Ethereum to a crawl last week after unexpected demand clogged up the network. The cats being sold, called CryptoKitties, ended up making up 25 percent of Ethereum’s demand and earned the host site 4.5 million page views about a week after the digital cats launched.

The original article can be found here: http://www.foxnews.com/tech/2017/12/14/cryptokitties-game-about-digital-cats-is-bringing-cryptocurrencies-to-mainstream.html

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Google plans to track credit card spending so it knows when you are buying things in shops – as well as online

Google has revealed “intrusive” new plans to track what we are buying in shops.It will use credit and debit card information to prove that its online adverts can get shoppers to the till.

The original article can be found here: http://www.foxnews.com/tech/2017/05/24/google-plans-to-track-credit-card-spending-so-it-knows-when-are-buying-things-in-shops-as-well-as-online.html

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The brand new MacBook Pro beats Microsoft's Surface Book in one key area

If you’re buying a new laptop for work this year, then the brand new MacBook Pro and Surface Book must be on your radar.

The original article can be found here: http://www.foxnews.com/tech/2016/11/17/brand-new-macbook-pro-beats-microsofts-surface-book-in-one-key-area.html

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Facebook buys stolen passwords from hackers to keep your accounts safe

Facebook’s Alex Stamos has said that the firm has been buying stolen passwords from the black market to secure user accounts, an outside-the-box move that keeps the social network relatively scandal-free when it comes to security.

The original article can be found here: http://www.foxnews.com/tech/2016/11/11/facebook-buys-stolen-passwords-from-hackers-to-keep-your-accounts-safe.html

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Facebook Cuts Ribbon on New Online Marketplace


Facebook on Monday announced Marketplace, a new mobile app that facilitates buying and selling between peers. Marketplace allows members of a community to discover, buy and sell items, noted Facebook Product Management Director Mary Ku. The service is scheduled for rollout this week in the United States, UK, Australia and New Zealand. Users can access Marketplace by tapping a shopping icon at the bottom of the Facebook mobile app. The opening screen displays photos of items for sale by people who live in a user-defined geographic area.

The original article can be found here: http://www.ecommercetimes.com/story/83955.html?rss=1

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There's reasons to be excited about Apple killing the headphone jack

Whether you’re an iPhone fan or not, and whether you’re buying the iPhone 7 or iPhone 7 Plus later this week, you should really be excited about the phones’ most annoying new feature: the removal of the headphone jack.

The original article can be found here: http://www.foxnews.com/tech/2016/09/07/theres-reasons-to-be-excited-about-apple-killing-headphone-jack.html

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Hands on with Lenovo’s IdeaPad Miix 700: Proof that Microsoft’s Surface strategy is working

The Lenvo Ideapad Miix 700 features a by-now familiar keyboard-cover-augmented tablet design
The best news for consumers looking to take the plunge into buying a hybrid Windows tablet-laptop is that there are now plenty of options. The new Lenovo Miix 700 has a lot to offer for those looking for something between the Surface Pro 3 and Surface Pro 4.

The original article can be found here: http://www.extremetech.com/computing/226465-hands-on-with-lenovos-ideapad-miix-700-proof-that-microsofts-surface-strategy-is-working

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How to buy the right video card for your gaming PC

NV-vs-AMD
Buying a GPU is tricky. It doesn’t have to be. We break down how to weigh and evaluate various cards in a way that should be applicable both today and for generations to come.

The original article can be found here: http://www.extremetech.com/gaming/226370-how-to-buy-the-right-video-card

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Trade in your old Apple device and get a 10% cash bonus ahead of Apple's iPhone SE & 9.7" iPad Pro event

Article Image Readers considering buying Apple’s rumored iPhone SE or 9.7″ iPad Pro once they are officially announced next week can lock in an additional 10% cash bonus on their old iPhone or iPad trade-in from BuyBackWorld, which offers some of the industry’s highest payouts on used Apple gear.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4e5b879a/sc/15/l/0Lappleinsider0N0Carticles0C160C0A30C180Ctrade0Ein0Eyour0Eold0Eapple0Edevice0Eand0Eget0Ea0E10A0Ecash0Ebonus0Eahead0Eof0Eapples0Eiphone0Ese0E970Eipad0Epro0Eevent/story01.htm

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Simple ways to save big money on a smartphone and cellular plan

Buying a new smartphone or cellular plan is a major headache, with smartphones released monthly and carriers continually adjusting their plans to entice consumers.

The original article can be found here: http://www.foxnews.com/tech/2016/01/16/simple-ways-to-save-big-money-on-smartphone-and-cellular-plan.html

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Oregon police bust crime ring attempting to ship $750K+ worth of iPhones to Hong Kong

Article Image Tipped off by a suspect buying hundreds of iPhones with Apple gift cards, police in Oregon have cracked down on an organized crime ring that they say was shipping handsets to Hong Kong where they were to be sold on the black market.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4c739957/sc/23/l/0Lappleinsider0N0Carticles0C150C120C240Coregon0Epolice0Ebust0Ecrime0Ering0Eattempting0Eto0Eship0E750Ak0Eworth0Eof0Eiphones0Eto0Ehong0Ekong/story01.htm

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