New B2B Payments Platform Reaches Across Borders


Nanopay has unveiled a new platform that will let companies process business-to-business payments between bank accounts across borders. The platform is currently in private beta. It will become generally available in February, initially enabling cross-border payments between Canada and the United States. Cross-border payments with India and China will be added in Q2. The platform will enable account-to-account payments, with full visibility and payment context with ISO 20022 metadata to enable straight-through processing, or STP.

The original article can be found here: http://www.ecommercetimes.com/story/85000.html?rss=1

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E-Commerce Provides Fertile Ground for B2B Growth


Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. “It behooves all B2B companies to take a page from the B2C playbook and make it easier for customers to buy — if they wish — without human interaction,” suggested Rebecca Wettemann, VP of research at Nucleus Research.

The original article can be found here: http://www.ecommercetimes.com/story/84964.html?rss=1

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Account-Based Marketing Inspires New Software, Strategies


InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. “Companies who want to [succeed] with ABM need to start with the right set of target accounts and people,” said Joe Andrews, VP of product and solution marketing at the company. “Otherwise, the best campaign tactics in the world won’t be effective.”

The original article can be found here: http://www.ecommercetimes.com/story/84816.html?rss=1

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4 Marketing Strategies That Can Boost B2B Sales: Study


Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a recent survey by Altman Vilandrie. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration. The four strategies: standardizing lead handoffs; employing lead scoring; creating detailed customer maps; and coordinating between sales and marketing departments.

The original article can be found here: http://www.ecommercetimes.com/story/84648.html?rss=1

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Fire, Aim, Ready: Is Your Marketing Approach on Target?


Business-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It’s taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what you want in any communication from anyone when it comes to a business issue. What business issue? Any issue — they usually present themselves as problems. What do you want? Something that helps you solve that problem.

The original article can be found here: http://www.ecommercetimes.com/story/82697.html?rss=1

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