Winning Tactics for Marketing in the Micro-Moment


Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around “micro-moments.” Many other companies are following suit. “You have to make that conversion happen right on the spot once customers have looked at your website or mobile app,” said Bret Bonnet, president of Quality Logo Products.

The original article can be found here: http://www.ecommercetimes.com/story/85053.html?rss=1

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IBM is making its quantum computer API available to the public

IBM-Quantum

Come for the IBM news, stay for the brief plain-language intro to quantum computing.

The post IBM is making its quantum computer API available to the public appeared first on ExtremeTech.

The original article can be found here: https://www.extremetech.com/extreme/245335-ibm-making-quantum-computer-api-available-public?source=Computing

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'Rogue One' trailer brings back Darth Vader

Darth Vader made his evil, yet very brief, return to the “Star Wars” universe as Disney (DIS)’s new trailer for “Rogue One: A Star Wars Story” gave us a small glimpse of the classic galactic villain in the upcoming film.

The original article can be found here: http://rss.cnn.com/~r/rss/cnn_tech/~3/nShn6ftzrTI/index.html

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San Bernardino shooter's iPhone may hold evidence of 'dormant cyber pathogen,' DA says

Article Image In an amicus brief filed with a California court on Thursday, San Bernardino District Attorney Michael A. Ramos intimates an iPhone used by terror suspect Syed Rizwan Farook, and later seized by law enforcement officials, might contain evidence of a “dormant cyber pathogen” threatening the county’s data infrastructure.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4e05e85f/sc/21/l/0Lappleinsider0N0Carticles0C160C0A30C0A30Csan0Ebernardino0Eshooters0Eiphone0Emay0Ehold0Eevidence0Eof0Edormant0Ecyber0Epathogen0Eda0Esays0E/story01.htm

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Husband of San Bernardino survivor says shooter's iPhone unlikely to contain valuable information, wife also issued iPhone

Article Image In an amicus brief filed with a California court on Monday, Salihin Kondoker, the husband of San Bernardino terror attack survivor Anies Kondoker, believes it unlikely that an iPhone issued to shooter Syed Rizwan Farook contains useful information.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4df1161f/sc/21/l/0Lappleinsider0N0Carticles0C160C0A20C290Chusband0Eof0Esan0Ebernardino0Esurvivor0Esays0Eshooters0Eiphone0Eunlikely0Eto0Econtain0Evaluable0Einformation/story01.htm

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Apple CEO Tim Cook talks ConnectED education program on Good Morning America

Apple chief Tim Cook made a brief appearance on ABC’s Good Morning America on Monday, discussing the company’s participation in the White House’s ConnectED educational program.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/493ecccb/sc/28/l/0Lappleinsider0N0Carticles0C150C0A80C240Capple0Eceo0Etim0Ecook0Etalks0Econnected0Eeducation0Eprogram0Eon0Egood0Emorning0Eamerica/story01.htm

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FAA's Sluggish Pace Frustrates Amazon's Drone Ambitions


For one brief shining moment, it appeared that Amazon and the Federal Aviation Administration were in concert on outdoor drone testing in the U.S., but in testimony before a Senate subcommittee hearing held Tuesday, Amazon put paid to that notion.
Although the FAA last week granted Amazon permission to conduct outdoor tests, the unmanned aircraft system covered by the authorization is no longer in use. “We don’t test it anymore,” Paul Misener, VP for global public policy at Amazon, told senators at the hearing.

The original article can be found here: http://www.ecommercetimes.com/story/81864.html?rss=1

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Apple Maps Connect service for small businesses extended beyond US borders

Following a brief outage on Thursday, the Apple Maps Connect Web portal returned to service with new German and French language options, suggesting the service is slowly rolling out internationally.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4390ee01/sc/4/l/0Lappleinsider0N0Carticles0C150C0A20C190Capple0Eextends0Eapple0Emaps0Econnect0Eservice0Ebeyond0Eus0Eborders/story01.htm

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Apple brings 2TB Mac mini configuration back to online store

After a brief hiatus, Apple’s high-capacity 2TB Mac mini has returned to the Online Apple Store on Tuesday, but is once again reserved as a configuration option on the most expensive $999 model.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/424a2b3f/sc/15/l/0Lappleinsider0N0Carticles0C150C0A10C130Capple0Ebrings0E2tb0Emac0Emini0Econfiguration0Eback0Eto0Eonline0Estore/story01.htm

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Tim Cook visits veterans and doctors at Palo Alto VA hospital, staff using iPads

Apple CEO Tim Cook on Thursday tweeted out a photo and brief message highlighting a recent visit to the Veterans Affairs hospital in Palo Alto, Calif., saying he was happy to meet with doctors who now use iPads to treat patients.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3dbc6e1b/sc/38/l/0Lappleinsider0N0Carticles0C140C0A80C210Ctim0Ecook0Evisits0Eveterans0Eand0Edoctors0Eat0Epalo0Ealto0Eva0Ehospital0Estaff0Eusing0Eipads/story01.htm

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Google's Sundar Pichai targets the enterprise with Android L, featuring Samsung Knox

Google’s head of Android development Sundar Pichai made brief remarks at Google IO to address the enterprise, a market that so far has largely ignored Android while enthusiastically adopting Apple’s iOS mobile platform. Notably, his solution involved a “contribution” of Knox security by Samsung, Android’s largest licensee.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3be113a3/sc/5/l/0Lappleinsider0N0Carticles0C140C0A60C250Cgoogles0Esundar0Epichai0Etargets0Ethe0Eenterprise0Ewith0Eandroid0El0Efeaturing0Esamsung0Eknox/story01.htm

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Apple increases issued shares for 7-for-1 stock split in official SEC amendment

In a brief filing with the U.S. Securities and Exchange Commission on Friday, Apple officially announced an amendment to its Articles of Incorporation to reflect a 7-for-1 stock split that brings total issuance to 12.6 billion shares.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3b40d92a/sc/2/l/0Lappleinsider0N0Carticles0C140C0A60C0A60Capple0Eincreases0Eissued0Eshares0Efor0E70Efor0E10Estock0Esplit0Ein0Eofficial0Esec0Eamendment/story01.htm

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Apple wins temporary reprieve in e-books damages trial as U.S. appeals court to consider stay

The U.S. Court of Appeals for the Second Circuit on Friday issued a brief order agreeing to consider Apple’s motion for a stay of the upcoming e-books damages class action suit leveled by 33 states and a group of consumers.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/39c3c727/sc/21/l/0Lappleinsider0N0Carticles0C140C0A40C250Capple0Ewins0Ereprieve0Ein0Ee0Ebooks0Edamages0Etrial0Eas0Eus0Eappeals0Ecourt0Eto0Econsider0Estay0E/story01.htm

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