Here’s a bold proclamation: Internally-developed IT software is a decelerator to business. When the need is specialized and you have a fully staffed IT team, there’s a natural temptation to put everyone to work on a custom development project. For today’s companies, however, this is often the slowest and most expensive path to the market. The most nimble companies have discovered that building from scratch not only is not necessary, but also could leave your company months or years — and millions of dollars — behind.
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