Apple posts 'Behind the Scenes' video for popular Cookie Monster Siri ad

Article Image Apple on Thursday released a behind-the-scenes video for “Timer,” its extremely popular TV ad featuring Sesame Street’s Cookie Monster and the iPhone 6s’ always-ready “Hey Siri” command.

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Jony Ive's publicity tour continues as he discusses Apple Watch design in new interview

Continuing his evolution from behind-the-scenes design czar to company-fronting rock star, Apple’s Jony Ive granted an interview to one of his hometown newspapers this week and revealed his reasons for joining Apple, touched on his friendship with Steve Jobs, and discussed the design of the Apple Watch.



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'Modern Family' co-creator details episode shot entirely with Apple products

In a behind-the-scenes look at an upcoming “Modern Family” episode shot completely on iPhone 6 and iPad Air 2, co-creator and executive producer Steve Levitan said using the iOS devices didn’t dramatically change the production process, and revealed that tomorrow’s show is not the first time producers turned to Apple’s handset for in-show footage.



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Tim Cook explains consolidation at Apple in new interview

A new profile of Apple published Wednesday offers a behind-the-scenes look at what has changed since the death of cofounder Steve Jobs, including how CEO Tim Cook navigated a series of internal shakeups to arrive at the company we see today.



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