Salesfusion Launches Spiffy New Marketing Automation Tool


Salesfusion has launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support “the easiest-to-use, most modern campaign creation tools available to marketers today,” said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added. Dated architecture was one of the challenges the company faced, said Cindy Zhou, principal analyst at Constellation Research.

The original article can be found here: http://www.ecommercetimes.com/story/85069.html?rss=1

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New Checklist Guides B2B Marketing Automation Platform Purchases


Four Quadrant this week released its Marketing Automation Buyer’s Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors’ offerings. The checklist covers expected business outcomes from MAPs, who and what the MAP should support, the integration capabilities the MAP should have, and what APIs the MAP should offer out of the box.

The original article can be found here: http://www.ecommercetimes.com/story/84814.html?rss=1

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Has Marketing Automation Started Making Sense?


B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week.
Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation, and just 37 percent said the issue got executive support outside the marketing department. Marketing automation “is a rapidly evolving industry,” noted Meg Columbia-Walsh, CEO of Wylei.

The original article can be found here: http://www.ecommercetimes.com/story/84748.html?rss=1

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Seeding the Next Generation of Consultancies


There’s been a lot written recently about how artificial intelligence, machine learning and automation are going to displace millions of workers. However, these powerful new technologies already have spawned a surge in demand for a new wave of highly skilled consultants to help organizations capitalize on the added business opportunities resulting from the latest innovations. Although the potential business benefits that can be derived from AI, ML and automation are obvious, attaining these benefits requires highly specialized skills.

The original article can be found here: http://www.ecommercetimes.com/story/84586.html?rss=1

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Review: Elgato's Eve Energy smartplug is easy to use, but highlights HomeKit's flaws

Article Image Elgato’s Eve Energy smartplug is a perfectly serviceable home automation product, but in some ways it proves that Apple’s HomeKit platform still has a ways to go before it becomes mainstream.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4ed3ba70/sc/23/l/0Lappleinsider0N0Carticles0C160C0A40C0A90Creview0Eelgatos0Eeve0Eenergy0Esmartplug0Eis0Eeasy0Eto0Euse0Ebut0Ehighlights0Ehomekits0Eflaws/story01.htm

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Farm run by robots will churn out 30K heads of lettuce a day

“Robot-obsessed Japan” is how Phys.org describes a country bent on automation, and its latest agricultural efforts seem to back that claim up.

The original article can be found here: http://www.foxnews.com/tech/2016/02/02/farm-run-by-robots-will-churn-out-30k-heads-lettuce-day.html

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IFTTT adds Fitbit channel, Kik messenger for Apple's iOS gains 'new people' section

Popular web automation service If This, Then That now allows users to perform tasks based on data from a Fitbit activity tracker, while a new version of Kik messenger makes it easier to manage conversations and media content.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/3aa35024/sc/5/l/0Lappleinsider0N0Carticles0C140C0A50C20A0Cifttt0Eadds0Efitbit0Echannel0Ekik0Emessenger0Efor0Eapples0Eios0Egains0Enew0Epeople0Esection/story01.htm

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Mailbox 2.0 brings automated actions, preference syncing via Dropbox

Dropbox’s popular Gmail and iCloud client Mailbox was updated on Monday with a new automation feature called “Auto-swipe,” the ability to sync preferences across multiple devices and routine performance enhancements.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/399a3546/sc/15/l/0Lappleinsider0N0Carticles0C140C0A40C210Cmailbox0E20A0Ebrings0Eautomated0Eactions0Epreference0Esyncing0Evia0Edropbox/story01.htm

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