Twitter attempts to increase ad transparency after Russian-backed scandal

After accusing Russian-based operatives of purchasing $274,000 in advertising tied to the 2016 U.S. presidential election, Twitter unveiled new transparency steps to let users know which ad campaigns are active.

The original article can be found here: http://www.foxnews.com/tech/2017/10/25/twitter-attempts-to-increase-ad-transparency-after-russian-backed-scandal.html

Powered by WPeMatico

FTC Tightens Screws on Social Media Influencers


Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary. The FTC has taken notice of social media influencer programs and has expressed concern over whether endorsements are voluntary or are paid for in some way.

The original article can be found here: http://www.ecommercetimes.com/story/84876.html?rss=1

Powered by WPeMatico

Ad Tech's Future Beyond Facebook and Google


Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades. Considering its long history, ad tech is still a new area. hen Google went public, it needed to show it could be profitable, so it started selling advertising.

The original article can be found here: http://www.ecommercetimes.com/story/84761.html?rss=1

Powered by WPeMatico

Installing the Windows 10 Anniversary Update may reset your ad preferences, other settings

Windows 10 Final
Be sure to check your personal advertising preferences after updating to Windows 10 — in at least some cases, the Anniversary Update is also resetting how and when it shows you ads.

The original article can be found here: http://www.extremetech.com/computing/236685-installing-the-windows-10-anniversary-update-may-reset-your-ad-preferences-other-settings?source=Computing

Powered by WPeMatico

Report: Smartphone Ad Blockers Picking Up Steam


At least 419 million people around the world are blocking advertising on their smartphones, according to a report PageFair released Tuesday. Most of those people — 408 million of them — are using ad-blocking browsers, notes the report. The use of ad blockers doubled in 2015, and the use of mobile ad-blocking browsers increased 90 percent during the same year. “The findings show that the platforms that publishers and advertisers had believed were safe from ad blocking are not necessarily safe,” said Johnny Ryan, head of ecosystem at PageFair.

The original article can be found here: http://www.ecommercetimes.com/story/83563.html?rss=1

Powered by WPeMatico

Google Boots Ads for Predatory Payday Lenders


Google on Wednesday announced that it would ban advertising for payday loans in its ad systems. Starting July 13, the company will prohibit ads for payday loans and related products where funds are due within 60 days of the date of issue, as well as ads for loans with an APR of 36 percent, said Google’s David Graff. “When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates for users, so we will be updating our policies globally to reflect that.”

The original article can be found here: http://www.ecommercetimes.com/story/83498.html?rss=1

Powered by WPeMatico

Apple outlines News app ads, includes 'native ads' that display directly in content feeds

Article Image Apple is preparing to expand its content-aggregating News app to support advanced advertising assets, with some specifications allowing for so-called “native ads” that appear in users’ feeds inline with regular articles.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4e429cc4/sc/28/l/0Lappleinsider0N0Carticles0C160C0A30C140Capple0Eoutlines0Enews0Eapp0Eads0Eincludes0Enative0Eads0Ethat0Edisplay0Edirectly0Ein0Econtent0Efeeds/story01.htm

Powered by WPeMatico

10 Google apps and services you had no idea you needed

Google is a search company. It’s an advertising company. It’s a mobile company, a futuristic R&D lab and even, perhaps, an automaker. Google is a lot of things and because it’s so giant, it’s easy to miss some cool stuff in the shuffle.

The original article can be found here: http://www.foxnews.com/tech/2016/02/26/10-google-apps-and-services-had-no-idea-needed.html

Powered by WPeMatico

Study finds which US states have the 'fastest talkers'

Research by mobile advertising analytics company Marchex has ranked America’s “fastest talkers” and the results may surprise you.

The original article can be found here: http://www.foxnews.com/tech/2016/02/04/study-finds-which-us-states-have-fastest-talkers.html

Powered by WPeMatico

Apple's 'Shot on iPhone' billboards return with iPhone 6s photos

Article Image Apple returned to the advertising well of its popular crowd-sourced “Shot on iPhone” campaign this weekend, with billboards going up on Sunday featuring still photos captured using stock iPhone 6s and 6s Plus hardware.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4d43aba0/sc/28/l/0Lappleinsider0N0Carticles0C160C0A10C310Capples0Eshot0Eon0Eiphone0Ebillboards0Ereturn0Ewith0Eiphone0E6s0Ephotos/story01.htm

Powered by WPeMatico

After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet

Article Image Apple’s five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4cf03e48/sc/28/l/0Lappleinsider0N0Carticles0C160C0A10C180Cafter0Eabandoning0Eiad0Erevenue0Eapple0Ecan0Ereintroduce0Ean0Ead0Efree0Einternet0E/story01.htm

Powered by WPeMatico

CNN to air Alex Gibney's 'Steve Jobs: The Man in the Machine' this Sunday

Article Image CNN has launched a microsite advertising its upcoming broadcast of “Steve Jobs: The Man in the Machine,” the controversial Alex Gibney documentary about Apple’s iconic co-founder.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4c888225/sc/38/l/0Lappleinsider0N0Carticles0C150C120C290Ccnn0Eto0Eair0Ealex0Egibneys0Esteve0Ejobs0Ethe0Eman0Ein0Ethe0Emachine0Ethis0Esunday/story01.htm

Powered by WPeMatico

As Apple's new marketing VP, Tor Myhren rides in on a wave of ad industry success

Article Image Apple’s new VP of Marketing Communications, Tor Myhren, comes from one of the behemoths of the international advertising industry, where he was responsible for a number of well-known and award-winning campaigns.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4c4fc20a/sc/28/l/0Lappleinsider0N0Carticles0C150C120C170Cas0Eapples0Enew0Emarketing0Evp0Etor0Emyhren0Erides0Ein0Eon0Ea0Ewave0Eof0Ead0Eindustry0Esuccess/story01.htm

Powered by WPeMatico

Apple TV advertising goes beyond small screen with new billboard installations

Article Image Taking its Apple TV advertising campaign beyond the small screen and into the real world, Apple is in the process of plastering U.S. billboards with faux broadcast television test patterns rendered in colors borrowed from the company’s original rainbow logo.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4bbd27e6/sc/15/l/0Lappleinsider0N0Carticles0C150C110C230Capple0Etv0Eadvertising0Egoes0Ebeyond0Esmall0Escreen0Ewith0Enew0Ebillboard0Einstallations/story01.htm

Powered by WPeMatico

Verizon Supercookie to Let Advertisers Gorge on Customer Data


Verizon has announced it will begin sharing customer data with its AOL Advertising Network, triggering concerns about privacy and customer tracking. AOL will use Verizon’s supercookie — which is impossible to get rid of — to track users. Devices on a user’s Verizon Wireless account, those used to log in to that account, and devices used to connect directly to AOL sites and services or to third-party sites where AOL provides ads will be tracked and may receive ads.

The original article can be found here: http://www.ecommercetimes.com/story/82585.html?rss=1

Powered by WPeMatico

Malvertising Headache Swells to Migraine Proportions


Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs has reported. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, according to the Association of National Advertisers. Although malicious advertising appeared on the scene a scant eight years ago, the expanding breadth of online advertising has led to an explosion in its criminal exploitation, the Cyphort report notes.

The original article can be found here: http://www.ecommercetimes.com/story/82421.html?rss=1

Powered by WPeMatico

Google to be part of new holding company, 'Alphabet'

Google, which has been expanding far beyond its original business of Internet search advertising, is changing its operating structure by creating a new holding company called Alphabet.

The original article can be found here: http://www.foxnews.com/tech/2015/08/10/google-to-be-part-new-holding-company-alphabet/

Powered by WPeMatico

Apple's Safari Declares Open Season on Mobile Ads


Apple is sending a shiver down the spine of anyone who depends on mobile advertising for a living with the inclusion of ad-blocking extensions for iOS 9 in the next version of its Safari browser. The news surfaced last week, after developers discovered the provision in documentation following iOS 9’s introduction at the company’s Worldwide Developers Conference. The extensions can block cookies, images, resources, pop-ups and other content, Apple said.

The original article can be found here: http://www.ecommercetimes.com/story/82175.html?rss=1

Powered by WPeMatico