Google allowed anti-Semitic, racist, ad targeting, report says

Google’s ad targeting is in the spotlight after a report that the tech giant allowed advertisers to run ads targeted to anti-Semitic and racist keywords.

The original article can be found here: http://www.foxnews.com/tech/2017/09/15/google-allowed-anti-semitic-racist-ad-targeting-report-says.html

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Facebook used anti-Semitic ad categories, report says

Facebook enabled advertisers to target the news feeds of users who expressed anti-Semitic interests, according to a report by ProPublica Thursday.

The original article can be found here: http://www.foxnews.com/tech/2017/09/14/facebook-used-anti-semitic-ad-categories-report-says.html

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Advertisers Flee YouTube Over Offensive Ad Placements


Several top U.S. advertisers — including AT&T, Verizon and Johnson & Johnson — this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google, according to the companies. “Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation,” Verizon said in a statement.

The original article can be found here: http://www.ecommercetimes.com/story/84403.html?rss=1

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Facebook reportedly allows advertisers to exclude racial groups in housing ads

Facebook advertisers can now exclude racial and ethnic groups when creating a housing ad on the social media site, according to a report from ProPublica.

The original article can be found here: http://www.foxnews.com/tech/2016/10/29/facebook-reportedly-allows-advertisers-to-exclude-racial-groups-in-housing-ads.html

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Twitter rolls out its 'First View' promotional video service

Twitter has unveiled its new First View video service, which aims to help advertisers get their message to users on the social media site.

The original article can be found here: http://www.foxnews.com/tech/2016/02/09/twitter-rolls-out-its-first-view-promotional-video-service.html

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Digital Ad Fraud Could Top $7 Billion in 2016


Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the “2015 Bot Baseline” report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 days, from Aug. 1 to Sept. 30. Bot fraud impacted up to 37 percent of ads, compared to up to 22 percent observed in a similar study in 2014. However, the overall rate of fraud basically was unchanged, ANA said.

The original article can be found here: http://www.ecommercetimes.com/story/83008.html?rss=1

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Top iOS ad blocker Crystal lets advertisers pay to bypass restrictions

Article Image Crystal — currently the most popular ad-blocker on the iOS App Store — is allowing advertisers who pay for the privilege to bypass the app’s filters, a report said on Thursday.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4a24d638/sc/15/l/0Lappleinsider0N0Carticles0C150C0A90C240Ctop0Eios0Ead0Eblocker0Ecrystal0Elets0Eadvertisers0Epay0Eto0Ebypass0Erestrictions/story01.htm

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Advertisers complain about format & approval obstacles with iOS 9's News app

Advertisers are reportedly upset with the restrictions Apple has placed on formats for iOS 9’s News app — as well as the barriers campaigns must pass for approval.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/49d1fd13/sc/28/l/0Lappleinsider0N0Carticles0C150C0A90C140Cadvertisers0Ecomplain0Eabout0Eformat0Eapproval0Eobstacles0Ewith0Eios0E9s0Enews0Eapp/story01.htm

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Mobile Device Hijacking Costs Advertisers $1B a Year


A type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq.
The fraud, called “mobile device hijacking,” uses installed apps to rapidly load ads that no one sees — but the fraudsters collect money for the ads as if they had been viewed. “Mobile advertisers are losing 13 percent of their ad spend to mobile device hijacking,” the report estimates.

The original article can be found here: http://www.ecommercetimes.com/story/82305.html?rss=1

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