Don't Discount the Business Power of Emotions


What accounts for the amazing success of Apple and Starbucks? They both connect with users on an emotional level. This “secret” is evident to anyone who looks closely, and you can apply it to succeed with your own company and improve your own life. Apple was a struggling computer maker until the 1990s, when Steve Jobs returned. Jobs connected with the user base in a new way. Customers loved him — he created an emotional connection with the company. That emotional connection helped Apple grow rapidly, even with several missteps along the way.

The original article can be found here: http://www.ecommercetimes.com/story/85082.html?rss=1

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Twitter notifies 677G users of Russian election propaganda

Over 677,000 people in the US liked, retweeted or followed Twitter accounts possibly tied with Russian efforts to influence the 2016 presidential election.

The original article can be found here: http://www.foxnews.com/tech/2018/01/22/twitter-notifies-677g-users-russian-election-propaganda.html

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Twitter suspends more than 1,000 Russia-linked accounts

Twitter announced Friday that it has suspended more than 1,000 new accounts linked to Russian-controlled accounts which shared information meant to interfere with the 2016 presidential election.

The original article can be found here: http://www.foxnews.com/tech/2018/01/19/twitter-suspends-more-than-1000-russia-linked-accounts.html

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Twitter uncovers $274K in ad spending by Russian operatives tied to 2016 election

Twitter announced it has uncovered several accounts linked to the same Russian activity on Facebook, as well as $274,000 being spent on ads by a company with ties to the Russian government during the 2016 U.S. Presidential election.

The original article can be found here: http://www.foxnews.com/tech/2017/09/28/twitter-uncovers-274k-in-ad-spending-by-russian-operatives-tied-to-2016-election.html

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Facebook deleted 'tens of thousands' of fake accounts in the run-up to the German election

Facebook says that it deleted a host of fake accounts from the social network in the run-up to Sunday’s German election.

The original article can be found here: http://www.foxnews.com/tech/2017/09/27/facebook-deleted-tens-thousands-fake-accounts-in-run-up-to-german-election.html

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Google Home can now support up to six different accounts

Now, up to six people can connect their accounts to one Google Home, and the speaker will recognize each person’s voice and respond accordingly.

The original article can be found here: http://www.foxnews.com/tech/2017/04/20/google-home-can-now-support-up-to-six-different-accounts.html

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Apple denied the massive iCloud hack (but you should still change your password)

A hacker group claiming to have access to hundreds of millions of iCloud accounts threatened to remotely wipe iPhones associated to these accounts unless Apple pays a ransom amounting to up to $100,000 in cryptocurrency or iTunes gift cards.

The original article can be found here: http://www.foxnews.com/tech/2017/03/23/apple-denied-massive-icloud-hack-but-should-still-change-your-password.html

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Hackers hijack Twitter accounts with Swastikas, 'Nazi Holland' messages

A slew of high-profile Twitter accounts, including Amnesty International, BBC News North America and the European Parliament were hijacked by hackers early Wednesday. The tweets in Turkish, which included Swastikas, appear to be a reference to the growing diplomatic tensions between Turkey, Holland and Germany.

The original article can be found here: http://www.foxnews.com/tech/2017/03/15/hackers-hijack-twitter-accounts-with-swastikas-nazi-holland-messages.html

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Uber Wants Fleeing Customers to Know It's Hurting


Uber has been responding to recent requests to delete customer accounts with a statement that claims “everyone at Uber is deeply hurting” and “it’s everyone’s number one priority to create change in the coming months and years.” The pop-up statement, which Twitter users began circulating on Wednesday, appears to be Uber’s latest effort to stem the flow of customers from the company, which has come under fire for ignoring sexual harassment complaints detailed in a blog post published by a former engineer last weekend.

The original article can be found here: http://www.ecommercetimes.com/story/84324.html?rss=1

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Twitter suspends several accounts in alt-right 'purge'

Twitter has suspended a number of prominent accounts associated with the so-called “alt-right” movement, in an apparent purge.

The original article can be found here: http://www.foxnews.com/tech/2016/11/17/twitter-suspends-several-accounts-in-alt-right-purge.html

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Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques


“Account-based marketing is all about targeting key accounts. It’s a strategy for marketers to focus most of their efforts on key accounts,” said Mike Telem, vice president of product marketing at Marketo. “In most B2B businesses, you have a small number of accounts that are the most valuable. So it makes perfect sense that focusing on those accounts provides a better return on investment. Instead of generating a lot of leads and then qualifying them, you define your key accounts and go after them.”

The original article can be found here: http://www.ecommercetimes.com/story/84084.html?rss=1

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