print media

We've been working with several clients in Greenville, NC who wanted us to design an advertising campaign for them using a different concept. Loosely, here's how it works...

Traditionally, companies have spent thousands on advertising. The concept, specifically, that we're twisting is mobile billboard advertising - big billboard advertisements that drive in circles all day around town hoping that potential customers will see the big billboard driving around and have enough time and coordination to write down the phone number or website that just passed them. While this concept is kool, it's ineffective and ridiculously expensive.

We took the neat idea and adapted it and have created a website dedicated strictly to our mobile marketing services. Our plan is to, not have one large moving billboard, but rather, have smaller advertisements affixed to tons of cars. We've built a network of college students who commute to and from classes each day, drive back and forth to student activities and club meetings, and scurry around town running errands. Our concept was to utilize inexpensive car door magnets, affix a couple to a car, have tons of cars with the advertisements, driving around all throughout the day.

Our concept saves our clients money because 1) we use reasonably sized car door magnets that are inexpensive to produce compared to the large billboard prints used elsewhere and 2) we utilize cars that are already driving on the road instead of paying for a driver and all the gas to circulate around town all day. Our strategy also reaches more of our client's potential customers because 1) their ads are on tons of cars at once and 2) their potential customers are more likely to see the ads multiple times in a day.

We're proud to be hosting Up 'til Dawn's website. We even prouder to be providing other services above and beyond the call of duty. Our partnership with Up 'til Dawn began with designing and hosting their website and has spawned into a much closer business relationship.

The East Carolina University student organization was in need of some marketing and graphic design experience, proVanceTek has been helping the group create and print marketing materials to distribute on campus to students and faculty and to potential sponsoring businesses throughout Greenville, NC.

In addition to the paper marketing materials, we're also currently helping the group produce a promotional videos that will be used to recruit students on campus to get involved. Tentative plans are to have the video play prior to movies that are played in the on-campus movie theater, aired as a public service announcement on the campus cable network, and projected on the sides of buildings on campus. Keep an eye on the Up 'til Dawn website for the upcoming releases!

This week we mailed out hundreds and hundreds of letters and hundreds and hundreds of postcards to potential customers. We hand selected small businesses around the Columbus area to whom we wanted to provide website design and hosting services.

We usually order our printed materials through VistaPrint because of their high quality, fast turn around, and you can always count on them having free offers. So we ordered a bunch of letterhead and postcards, both buy one get one free style.

After hand signing, folding, and putting all of the letters into the envelopes; applying all of the address and return address labels to the envelopes; and applying postage to all of the pieces, we delivered a huge stack of mail to the post office and hope for the little ROI (about 1%) that direct mail offers.