direct mail
Look For Us In The Mail With Our Direct Mail Campaign
This week we mailed out hundreds and hundreds of letters and hundreds and hundreds of postcards to potential customers. We hand selected small businesses around the Columbus area to whom we wanted to provide website design and hosting services.
We usually order our printed materials through VistaPrint because of their high quality, fast turn around, and you can always count on them having free offers. So we ordered a bunch of letterhead and postcards, both buy one get one free style.
After hand signing, folding, and putting all of the letters into the envelopes; applying all of the address and return address labels to the envelopes; and applying postage to all of the pieces, we delivered a huge stack of mail to the post office and hope for the little ROI (about 1%) that direct mail offers.
