Google to Ding Sluggish Sites in Mobile Search Rankings


Google has announced that page speed will be a ranking factor for mobile searches, starting in July. Speed already has been a factor in desktop search rankings. Soon, as part of Google’s new “Speed Update,” page loading time will be factored in when ranking mobile search results as well. The change will affect only pages that deliver what the slowest experience, and thus should affect only a small percentage of searches. Sites that are very slow will be down-ranked, but it is not clear whether extremely fast sites will earn a rankings boost.

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