ShippingEasy has launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired. It can automatically send an email requesting customer feedback on the order and shipping process, and define targeted customers for loyalty rewards or coupon promos.
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