Account-Based Marketing Inspires New Software, Strategies


InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. “Companies who want to [succeed] with ABM need to start with the right set of target accounts and people,” said Joe Andrews, VP of product and solution marketing at the company. “Otherwise, the best campaign tactics in the world won’t be effective.”

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