New book says BlackBerry ignored iPhone threat because it misunderstood market

An excerpt from an upcoming book on the rise and collapse of Canadian smartphone maker BlackBerry suggests that while the company — then known as RIM — had some appreciation for 2007’s first-generation iPhone, it did not see the device as a threat given RIM’s core customers.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4691ab4c/sc/15/l/0Lappleinsider0N0Carticles0C150C0A50C220Cnew0Ebook0Esays0Eblackberry0Eignored0Eiphone0Ethreat0Ebecause0Eit0Emisunderstood0Emarket/story01.htm

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