The Interview breaks online movie sales records: A case for simultaneous releases

The Interview, at The Plaza Theatre
It is exceedingly hard to find an angle that presents The Interview in a positive light — and yet, of course, Sony Pictures’ marketing department has managed to do just that. Yesterday, four days after the film’s release on YouTube, Google Play Movies, and Xbox Video, The Interview became Sony’s ‘#1 online film of all time,’ grossing $15 million from sales and rentals. In other news, however, it would appear, rather ironically, that Sony used a popular K-pop song without permission of artist.

The original article can be found here: http://www.extremetech.com/extreme/196478-the-interview-breaks-online-movie-sales-records-a-case-for-simultaneous-releases

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