Analytics: The Tie That Binds Sales and Marketing


If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person’s talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers. There’s an alternate name for those propeller-heads today — they’re called “the marketing department.”

The original article can be found here: http://www.ecommercetimes.com/story/81046.html?rss=1

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